Coffee Consultancy & Strategy

Elevating coffee
from bean
to business

Expert guidance in roasting, sourcing, blend development and business strategy — tailored for coffee professionals who demand excellence.

Our services Meet Fjoer
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15+ Years of expertise
200+ Projects completed
30+ Countries served
∞ Cups of inspiration

What we do

Consultancy services

01
Roasting Profile Development
Crafting precise roast curves for single origins and blends — optimised for your target market, equipment, and flavour vision.
02
Blend Development
Developing signature blends from scratch or replicating existing products — matched to a defined taste profile and specification.
03
Training & Education
One-to-one and group training — in person or online. Bespoke programmes or structured SCA-pathway courses for your team.
04
Coffee Analysis
Full sensory and scientific analysis of roasted coffee — beans, ground, and single-serve — with detailed reporting and actionable insights.
05
Green Coffee Sourcing
End-to-end support in sourcing the right green coffee — with Q-grader services for both Arabica and Robusta, and direct origin relationships.
06
Roasting Plant Setup & Optimisation
Planning and launching new roasting operations of any scale — or optimising existing plants for greater efficiency, quality, and reduced waste.

Who we are

A passion for coffee,
built into a craft

Fjoer Coffee Consultancy was founded on a simple belief: great coffee is never accidental. It is the result of deep knowledge, meticulous process, and an unrelenting curiosity about what makes each cup extraordinary.

We work with roasters, importers, cafés, and hospitality groups — at every stage of the supply chain. Whether you're launching a new roastery, refining an existing product, or building your team's expertise, we bring hands-on experience and strategic clarity to every engagement.

— Fjoer



Work with us
Est. in the pursuit of perfect coffee
"

Coffee is not just a beverage — it is a language spoken between the farmer, the roaster, and the person who holds the cup.

Fjoer Coffee Consultancy

How we work

Our approach

Every engagement is different. We listen first, then build a path that fits your business — never a generic template.

01
Discovery & Diagnosis
We start by understanding your current situation — your product, your process, your market, and your ambitions. No assumptions, just careful listening.
02
Strategy & Planning
Together we define a clear roadmap — what needs to change, what needs to be built, and how to get there efficiently without disrupting what's working.
03
Hands-on Execution
We don't just advise from a distance. We work alongside you — in the roastery, in the lab, on the cupping table — until results are achieved.
04
Knowledge Transfer
We leave you with the skills and systems to sustain success independently. The goal is always your long-term capability, not your dependency on us.

Get in touch

Let's talk
about your coffee

Whether you have a specific project in mind or simply want to explore what's possible — we'd love to hear from you.

Email hello@fjoer.com
Based Netherlands — available worldwide
Response Within 48 hours